Internet & Marketing News

By Frank Giarratano

Latest News

Dare to be Different - Part II

Being Different...converting your audience via a competitively differentiated message. READ MORE

Apple TV spot...Good to Great

There is a fine line that separates good advertising from great advertising READ MORE

Embrace Your Comfort Zone

When it comes to career choices, embrace your passions. Do what you love and it will rarely feel like work. What a great way to go through life. READ MORE



Trade Shows…Why Waste Time?

I recently attended two trade shows, and I really was surprised at the lack of effort put forth by the staff at most booths to work the crowd. No one tried to generate a conversation, no one tried to qualify, no one tried to uncover a need. Don’t get me wrong, I didn’t mind not being bothered, but I was nonetheless surprised at the lack of effort made to talk to a prospect…namely me. READ MORE